1 September 2018

Happiness Granted from Eating Mooncake Dropped from Heaven
SDS Continues its Tale on Mooncake’s Origin, and Makes it Real with Giveaway Events.

Mid-Autumn Festival is a time where mooncake bakers exercise their creativity promoting mooncake, and SDS has made its mooncake tale real with giveaway activities to promote SDS signature mooncake.


Twisted with legend of Mid-Autumn Festival, SDS has produced an advertisement that SDS A-LI has eaten Musang King durian, known as celestial fruit, and was then transformed by Chang Er into mooncake dropping from heaven. 
The tale relates to alluring Chang Er to sneak a taste of durian due to its superiority. Chang Er has ended it with happy ending whereby people eating mooncake will then gain happiness.
Extending SDS mooncake’s tale, two activities named “Mooncake Hunt” and “Mooncake Drop” are carried out. Both activities encourage participants to find mooncakes dropped from heaven.

““Mooncake Hunt” and “Mooncake Drop” have made the tale come true,” said Ms. Alice Loh, Marketing Manager of SDS.
“As mooncakes dropped from heaven, they are everywhere now. Therefore, we created “Mooncake Hunt” to let participants hunting mooncakes and presents which are hidden. On the other hand, “Mooncake Drop” allows participants to witness balloons representing mooncake, dropped from upper floor in shopping centre.”

There are three “Mooncake Hunt” sessions carried out. Located at AEON Mall Bandar Dato’ Onn on 25th Aug 2018 11.30am to 12.30pm, AEON Mall Tebrau City on 2nd Sept 2018 3.30pm to 4.30pm and KSL City 9th Sept 2018, 1.30pm to 2.30pm respectively. Meanwhile, “Mooncake Drop” will be happening at AEON Mall Bukit Indah on 1st Sept 2018, 4pm to 5pm.
“Our customers can now immerse in the tale and become one of the character. We hope they can enjoy being part of the tale and enhance family bonding through the activities.”

Interested participants are required to pre-register online through SDS official Facebook page, www.facebook.com/sdsgroups/events/ . Each “Mooncake Hunt” session is limited to 50 pairs (one adult and one kid in a pair), while “Mooncake Drop” is unlimited. Fabulous freebies including SDS Mooncake, UNIQLO AiRism T-Shirt, FANPEKKA Theme Park Family Tickets, mmCineplexes movie tickets, SDS cash vouchers, shopping vouchers, merchandise and more are prepared to giveaway to participants.

“We have maintained our passion in traditional mooncake, and developed further modern flavours to cater the local.”
Similar with past years, SDS has introduced traditional mooncake in baked skin and snow-skin, and also Yukino series frozen mooncake this year. SDS has introduced the all new Nyonya Mooncake, infusing Nyonya sambal into traditional baked skin mooncake, creating distinct Malaysian flavour.

SDS signature mooncake, Kingu Dorian Yuki, which is made of 100% Musang King Durian flesh, has always been the top seller of SDS Yukino frozen mooncake series. SDS is the first creator of Yukino mooncake in Malaysia. Yukino mooncake is an inspiration of Japanese mochi and frozen mooncake. It is suitable for the Malaysian hot weather as it’s chilled and smooth texture reminds one of an ice cream. Brand new flavour, Matcha Akai Yuki, the matcha red bean Yukino frozen mooncake is introduced by SDS this year to bring customers closer to Japanese style of Mid-Autumn Festival.
Mid-Autumn Festival is also the season where people sends their regards to friends and relatives. Two new reusable gift set boxes whereby customer can top up as low as RM36, was introduced by SDS. Limited edition “The Twelve Treasures” with 12 mini mooncakes was newly added to the festive. Only 500 pieces are available and “The Twelve Treasures” has gotten very well response with pre-order online.
Kingu Dorian Yuki frozen mooncake and gift sets are readily available on SDS online store.

Customers may place order on http://sdsgroups.com/mooncake/ before 16th September 2018. Delivery service with surcharge is available for residents of Johor, Klang Valley and Penang. 

For further information on SDS mooncake, kindly log on to SDS official Facebook fan page at www.facebook.com/sdsgroups.
SDS mooncake is available at festive booth in major shopping malls in Johor Bahru, including KSL City, Sutera Mall, JB City Square, Paradigm Mall JB, The Store JB, Giant Plentong, AEON Mall Bukit Indah, AEON Mall Tebrau City, AEON Mall Kulaijaya, and AEON Mall Permas Jaya. 

Customers are welcome to any of SDS 27 outlets for SDS Mooncake offers too located at Paradigm Mall JB(NEWEST), AEON Bandar Dato’ Onn, AEON Tebrau City (Fanpekka Cafe), Johor Jaya, JB City Square, AEON Kulaijaya, Taman Perling, Taman Universiti, Kota Tinggi, KSL City Mall, AEON Bukit Indah, Larkin Sentral, Plaza Pelangi, S’Mart, Giant Plentong, Masai, Ulu Tiram, Kota Raya, Kangkar Pulai, Setia Indah, Kota Masai, and SDS Bakery at La Boheme AEON Tebrau City, AEON Kulaijaya, AEON Permas Jaya, AEON Bukit Indah, AEON Taman Universiti, and AEON Bandar Dato’ Onn. 

SDS mooncake is available to residents in Desaru in conjunction with SDS new outlet opening at Desaru on 30th Aug 2018.

SDS is the retail subsidiary of SDS Groups. As a Johor home-grown company, SDS Groups develop its business with three subsidiary brands including SDS, wholesale subsidiaries Top Baker and Daily’s Bakery. Top Baker and Daily’s Bakery are bakery product suppliers and wholesalers delivering delectable bread to Nationwide daily. New factory launched in Seremban has begun its operation producing products.

SDS which is well-recognized in Johor region for its quality confectionery products valuable for money and excellent customer service. Since 1987, SDS continuously invents new creations monthly to keep customer’s excitement in SDS products. Aligned with the Share, Dine, Smile motto – SDS envisions to give its valued customer the most unique and enjoyable dining experience. 

The wide array of SDS confectionery includes bread, pastries, cakes, western food, local food, casual dining, coffee and beverages, buffet catering, festive cookies and hampers, mooncakes, baby full moon and wedding gift sets. 

20 May 2018

Love for Parents Continues on Father’s Day
JOHOR BAHRU, 14/5/2018 – Father’s Day is only days away yet no idea on what to surprise your daddy? SDS has the best solution for you with high popularity Father’s Day special cakes and cafe meal introduced for a heart-warming Parents’ Day celebration with parents from now till 17th June 2018, Father’s Day.


Father is mostly recognized as the pillar supporting the whole family. Father’s Day is created to appreciate father’s effort in raising family. As Father’s Day is set to be a month after Mother’s Day, most of the time, families would neglect the celebration of Father’s Day, and only paying attention to cheer up mother.

In order to strengthen family bonding with father, SDS has introduced 6 exquisite cakes in this Father’s Day, ranging from RM62 to RM85 accordingly, for customers to express their love for dad, the pillar of family.

One of the delicate cakes introduced by SDS for Father’s Day celebration is known as “Caramel Kisses”, the new flavour mirror glaze cake which baked with chocolate sponge and caramel mousse. In order to present healthier choice for daddy, “Best Daddy”, baked with red velvet sponge and chocolate mousse is also introduced by SDS. Besides, photogenic cake with attractive suit’s design, “My Lovely Dad”, chocolate hazelnut sponge with fondant belcolade chocolate, and all-time favourites “Fruit Frenzy”, vanilla pandan sponge with mixed fruit filling, are also available for Father’s Day celebration.

Apart from that, two Gelato cake selections which cater the hot weather in June, “Hero Dad”, chocolate sponge with cookies and cream gelato coated with chocolate ganache, and “King of Kingdom”, vanilla sponge with musang king durian gelato, are available at SDS on this Father’s Day.
 
Best Daddy

Caramel Kisses

Fruit Frenzy

Heart of Love

Hearty Lychee

Hero Dad

King of Kingdom

My Lovely Dad

“There’s nothing a yummy cake can’t do to make days made for parents sweeter,” said Ms. Alice Loh, Marketing Manager of SDS.

“In continuation of tremendously good response during Mother’s Day celebration, we encourage children to seize the opportunity on Father’s Day, to continuously showing their love and appreciation to daddy, realize a loving Parents’ Day.”

SDS Father’s Day cakes are available for online purchase at SDS official website, http://sdsgroups.com/cake/parents-day/. Customers can key in promo code “SDSPARENT18” during check-out at SDS official website to enjoy 10% off on Father’s Day cakes.

According to Ms. Alice, marvellous Parents’ Day meal including “Herbal Spring Chicken Soup”, “Nyonya Style Clam”, “Mongolian Chicken”, “Salted Egg Prawn” and many more, ranges from RM55.90++ to RM95.90++ are available at SDS Cafe from 1st May to 17th June 2018.



“Fathers always stand by us and protect the family silently. In this Parents’ Day, we have provided a platform for our customers to show their love for dad with participation in “SDS Love for Dad Contest”, and reward lucky winners with free Parents’ Day meal.” Ms. Alice added.

According to Ms. Alice, numerous participants have uploaded family photo taken with their father when dine-in at SDS from 10th to 14th May 2018. 10 lucky winners will be rewarded free SDS Parents’ Day meal for 4 persons worth RM75.90++, which is available for redemption during Father’s Day.

Log on to SDS official Facebook page at http://bit.ly/sdsparent18 for further information on SDS Parents’ Day series.

With total 27 outlets, SDS outlets in Johor are located at Paradigm Mall JB(NEWEST), AEON Bandar Dato’ Onn, AEON Tebrau City (Fanpekka Cafe), Johor Jaya, JB City Square, AEON Kulaijaya, Taman Perling, Taman Universiti, Kota Tinggi, KSL City Mall, AEON Bukit Indah, Larkin Sentral, Plaza Pelangi, S’Mart, Giant Plentong, Masai, Ulu Tiram, Kota Raya, Kangkar Pulai, Setia Indah, Kota Masai, and
SDS Bakery at La Boheme AEON Tebrau City, AEON Kulaijaya, AEON Permas Jaya, AEON Bukit Indah, AEON Taman Universiti, and AEON Bandar Dato’ Onn.

SDS is the retail subsidiary of SDS Groups. As a Johor home-grown company, SDS Groups develop its business with three subsidiary brands including SDS, wholesale subsidiaries Top Baker and Daily’s Bakery. Top Baker and Daily’s Bakery are bakery product suppliers and wholesalers delivering delectable bread to Nationwide daily. New factory launched in Seremban has begun its operation producing products.

SDS which is well-recognized in Johor region for its quality confectionery products valuable for money and excellent customer service. Since 1987, SDS continuously invents new creations monthly to keep customer’s excitement in SDS products. Aligned with the Share, Dine, Smile motto – SDS envisions to give its valued customer the most unique and enjoyable dining experience.

The wide array of SDS confectionery includes bread, pastries, cakes, western food, local food, casual dining, coffee and beverages, buffet catering, festive cookies and hampers, mooncakes, baby full moon and wedding gift sets. 

Official website www.sdsgroups.com
Official Facebook www.facebook.com/sdsgroups
Official hashtags: #sdsgroups #ilovesds

19 April 2018

Competitors Vying for Champion in 16 minutes Speed Eating Contest
Competitors Vying for Champion in 16 minutes Speed Eating Contest
Competitors challenged their limits in SDS #LongLoafChallenge 2018.


Johor Bahru, 17/4/2018 – A big eater came to compete SDS #LongLoafChallenge 2018 of 16 inches long loaf with ½ KG Golden Fries at Paradigm Mall Johor Bahru on 17thApril 2018.

“I came to break the record, and win,” said Rainbow Kumi (Tng Mei Fong, 27), Malaysia famous female champion eater who was also one of the challengers.

Challengers came in one goal. Nine challengers, including Rainbow Kumi, were lined up to speed eat SDS 16 inches long loaf served with 0.5KG golden fries within 16 minutes.

Challenge started after signing consent form. Challengers stuffed their face in long loaf set presented in front of them. Rainbow Kumi was crowned champion once she finished long loaf set in 4 minutes 7 seconds. Another successful challenger, Mr. Kua Zhi Jian completed the challenge in 16 minutes, right on time when the challenge stopped.

“I can be faster if not because I’m sick today,” commented Rainbow Kumi.


“I’m aiming to finish the whole set below three minutes. It’s pity that I’ve hurt my jaw recently, and this slowed down my speed. I hope to get well soon and break faster record.”

Rainbow Kumi was the only female challenger during the challenge. She has broken an earlier record of 10 minutes 56 seconds set by Mr. B.K. Padam.

Rainbow Kumi and Mr. Kua were awarded SDS #LongLoafChallenge 2018 champion drape and certificate to certified their champion status. Other challengers who failed the challenge were given free cappuccino voucher which can be used during their next visit to SDS Cafe outlets. Top 5 challengers are to compete in Finale Championship up for a year dining voucher.

“We are surprised by the challengers’ courage and determination,” said Ms. Alice Loh, Marketing Manager of SDS.

“They are determined to finish the huge set of long loaf at their fastest speed. Although some failed, they have proven champion in spirit as they have challenged their limits and did their best.”

Challenge were recorded down and can be viewed at SDS official Youtube channel, http://youtu.be/n1Ck_eadDoo .

SDS #LongLoafChallenge 2018 was launched in early April, and have attracted many challengers. SDS #LongLoafChallenge 2018 will be carried out until 30th June 2018 at SDS cafe outlets. Customers are invited to walk-in and take up the challenge. Long loaf set served during the challenge is free of charge for successful challengers. Certificate and champion drape will be given to commemorate their capability.

“We dare heavy eaters to challenge the huge set of long loaf within 16 minutes, and we look forward to the next record breaker.” Ms. Alice commented.

Interested challenger may take up #LongLoafChallenge at any SDS participating outlets located at AEON Tebrau City (FANPEKKA Café), Taman Johor Jaya, City Square, Kota Tinggi, Taman Perling, AEON Kulaijaya, AEON Bandar Dato’ Onn, Taman Universiti, Paradigm Mall Johor Bahru, KSL City, and AEON Bukit Indah.

A winner chart will be updated on SDS official Facebook fan page. Follow SDS Facebook page at http://bit.ly/sdslongloafchallenge18 for further information on SDS #LongLoafChallenge 2018.



With total 27 outlets, SDS outlets in Johor are located at Paradigm Mall JB(NEWEST), AEON Bandar Dato’ Onn, AEON Tebrau City (Fanpekka Cafe), Johor Jaya, JB City Square, AEON Kulaijaya, Taman Perling, Taman Universiti, Kota Tinggi, KSL City Mall, AEON Bukit Indah, Larkin Sentral, Plaza Pelangi, S’Mart, Giant Plentong, Masai, Ulu Tiram, Kota Raya, Kangkar Pulai, Setia Indah, Kota Masai, and
SDS Bakery at La Boheme AEON Tebrau City, AEON Kulaijaya, AEON Permas Jaya, AEON Bukit Indah, AEON Taman Universiti, and AEON Bandar Dato’ Onn.

SDS is the retail subsidiary of SDS Groups. As a Johor home-grown company, SDS Groups develop its business with three subsidiary brands including SDS, wholesale subsidiaries Top Baker and Daily’s Bakery. Top Baker and Daily’s Bakery are bakery product suppliers and wholesalers delivering delectable bread to Nationwide daily. New factory launched in Seremban has begun its operation producing products.

SDS which is well-recognized in Johor region for its quality confectionery products valuable for money and excellent customer service. Since 1987, SDS continuously invents new creations monthly to keep customer’s excitement in SDS products. Aligned with the Share, Dine, Smile motto – SDS envisions to give its valued customer the most unique and enjoyable dining experience.

The wide array of SDS confectionery includes bread, pastries, cakes, western food, local food, casual dining, coffee and beverages, buffet catering, festive cookies and hampers, mooncakes, baby full moon and wedding gift sets. 

Official website www.sdsgroups.com
Official Facebook www.facebook.com/sdsgroups
SDS #LongLoafChallenge 2018 Official Event Page: http://bit.ly/sdslongloafchallenge18
Official hashtags: #sdsgroups #ilovesds
Official Campaign hashtag: #LongLoafChallenge

12 April 2018

SDS "Messy Bun" Let's Get Messy!
SDS "Messy Bun" Let's Get Messy! Hai semua, kalau korang perasan minggu ni Team JDT Blogger ramai sangat yang post gambar comot-comot makan roti. Juju pun tak ketinggalan juga diberi peluang untuk mencuba sendiri roti keluaran SDS ni. So let's check it out.

SDS "Messy Bun"

Chocolate croissant with chocolate filling, coated with chocolate ganache and cocoa powder
Originated from Korea since early 2017
Become popular in Korea, China, Taiwan, and Malaysia recently. Celebrities, influencers, public and kids are crazy for its deliciousness of it, and posted photos of messy look when eating the bun
Why is it “Messy”: Cocoa powder will easily leave stain on face, while chocolate ganache causing teeth dirty. The person eating the bun will look “Messy” in the end
You can eat any way you like as long as it gets messy.

Ha sebab tu nama dia Messy Bun. Masa makan roti ni jangan haraplah korang boleh control ayu. Memang comot teruk tau. Kau sedialah tisu banyak manapun, takkan mampu setiap kali kunyah kau nak lap mulut. Penyudahnya Juju pun lantakkan ajelah. Hehe..



Si Firash ni pun pada awalnya suka sangat dengan roti. Yelah, siapa yang tak suka, ada coklat ganache dekat topping diakan. Tapi bila dia tengok tangan dengan muka dia comot terus dia berlari cari tisu. Haha, pembersih sangat tau si anak ni. Tapi lepas tu dia sambung makan lagi. Sampai menjilat jari.

Juju pun makan tau roti ni. Mane boleh tengok si Firash makan sorang-sorang. Lagi-lagi bila sampai part dia jilat jari tu ha. Eh, membuak-buak perasaan nak rasa roti ni.





Ha tengok, Juju pun makan comot. Haha, masa makan ni Juju dah gelak-gelak dah dengan Firash. Lepas tu si Firash lap mulut mama, mama pulak lap mulut Firash.

Kalau korang nak dapatkan roti ni, boleh dapatkan dengan harga pre-launch special price bermula 13 hingga 15 April 2018 iaitu RM 3.00 sahaja di outlet SDS terpilih iaitu di Kota Tinggi, Paradigm Mall Johor Bahru, AEON Mall Kulai Jaya, FANPEKKA Kafe by SDS, Taman Johor Jaya, Plaza Pelangi dan Giant Plentong sahaja. Bagi outlet SDS yang lain akan dijual bermula 16 April 2018 dengan harga RM 5.80 sebuku.


Yang di Melaka, Negeri Sembilan, Kuala Lumpur dan negeri-negeri lain kalau nak rasa Messy Bun keluaran SDS ni silalah datang ke Johor. Sambil-sambil melawat tempat menarik dekat Johor ni. Bolehlah cuba sekali roti ni.

Untuk maklumat lanjut:
Official Facebook www.facebook.com/sdsgroups @SDS Bakery & Cafe
Official Instagram https://www.instagram.com/sdsgroups/ @sdsgroups