Vivo Bucks China’s Declining Smartphone Market with 9% Growth in 2018

Kasih Juju
Vivo Bucks China’s Declining Smartphone Market with 9% Growth in 2018

Global technology market analyst firm Canalys, reported that China’s smartphone market fell 14% in 2018 with under 400 million units shipped but Vivo has bucked the overall market decline and grew 9%.

“Vivo’s market position has changed significantly,” said Yiting Guan, a Research Analyst at Canalys. “Vivo now has a more streamlined portfolio of devices, with a diversified Y-series, the online-only Z series and the experimental Nex. It has also benefited from a strategy to improve the efficiency of its retail channels. The stabilising Renminbi/US dollar exchange rate will help Vivo, which has a greater reliance on its domestic market than its rivals in the top five.”

Vivo is expected to launch its latest V15 Series smartphones in Malaysia next week which will feature the world’s first Front Elevating 32MP Camera with brand ambassadors Dato’ Sri Siti Nurhaliza and Janna Nick. 

About Vivo
Vivo is a leading global technology company committed to creating trendsetting smart mobile products and services. Vivo is devoted to forming a vibrant mobile internet ecosystem, and currently owns and operates an extensive network of research operations, with R&D centers in the US (San Diego) and China (Dongguan, Shenzhen, Nanjing, Beijing and Hangzhou). These centers focus on the development of cutting-edge consumer technologies including 5G, AI, mobile photography and next-generation smartphone design. 

Vivo has over two hundred million users enjoying its mobile products and services around the world. Vivo is present in 18 markets globally and features offline retail stores in over 1,000 cities worldwide.